5 Important Reasons Why Your Business Needs Video

Nothing helps your audience identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.

1. Reach more potential customers through social

Video is one of the top shared pieces of content on social media.* If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.

2. Convey more information in less time (and more than just information)

“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.**

Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.

3. Google loves video

Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also, Googles own YouTube – the second largest search engine globally* and since this acquisition, Google algorithms heavily favor video content over text-based.

4. Stand out from the crowd

There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

  • 90% of web consumers say that a video helps them make a decision to buy a business’ product or service

  • 65% of executives who watch work-related videos visit the business’ website afterward

  • 64% of people who visit a business’ website are likely to buy their product after watching a video

  • Estate agency listings that use video get over 400% more inquiries than those without video.

Currently, 71% of companies plan to increase their video marketing budget — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.

5. What are you waiting for?

Not only does a solid brand video act as a means to distill your message, but it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for.

Property Videography Devon

Property Videography Devon

Location number two with Sykes holiday cottages was Drake House in Hope Cove, Devon.

This property was not only stunning on the inside with an astonishing amount of bedrooms, all decorated to a high standard. But the View over Hope Cove from the gardens veranda really made this property easy to video. 

 Keep your eyes peeled for this property promotion video on Skyes Holiday Cottages social media platforms. 

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Video Production Liverpool | Commercial Online Video Specialist | Jam Shakeshaft Video

If you want to have a smart marketing strategy that reaches out to your audience across Liverpool and the UK in a number of effective ways, you can’t leave video marketing out. Sight and sound can combine to capture the imagination and get people to pay attention to your services. Using commercial video production for your marketing can increase conversion rates and sell more of your product or service.

Contact Jam Shakeshaft Video today for personalised quote

Zero Budget Charity Video Advertisement - Save kemp Lodge.

I was asked to create an online video advertisement to help rase awareness of the destruction of Kemp Lodge nursing home in Liverpool.
The video was to be showcased in the local cinema and used online to rally people to sign the petition to save kemp lodge. Many of the guests at kemp lodge suffer from server dementia and would not survive the move to a new home. Some of the current guests have lived there for over 10 years and couldn’t possibly cope with moving to another location.

It was my job to create a heart felt video to showcase the issues that WILL be caused if the nursing home is demolished this year.

This was a no budget project created to help the local community.

https://www.change.org/p/help-the-elderly-stop-shock-eviction-before-it-s-too-late

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This is 89 year old Ann, my mum’s best friend at Kemp Lodge Nursing Home, where they and 27 other vulnerable residents have been told they must vacate their home in the New Year. 

Ann is worried that she won’t survive the ordeal and has pleadedto stay; “If they close our home many of us won’t be here next year."

Two of our residents have already been moved three times because of closures. Care homes across the country are closing down at an alarming rate with numbers soaring to 148 last year. Figures show that 58 councils have seen residential and nursing homes go out business within a six month period.

I started this petition to save Kemp Lodge and to ask the government to urgently address the social care crisis and increase funding for this sector.

My mum has dementia and it took a long time for her to settle into Kemp Lodge. It was extremely distressing watching her struggle to adapt but now she is happy surrounded by friends like Ann.  Maintaining a familiar environment and routine is a vital part of dementia care and even minor changes cause immense confusion and anxiety.

When relatives are told a care home is no longer financially viable it leaves them devastated and heartbroken knowing their loved ones will suffer as a result. Staff are equally distressed at being separated from those for whom they genuinely care.

We call on the charity (CIC) that run the home and the Local Authority to reverse this critical decision and find a way of keeping these vulnerable elderly people in their home. 

This could be your loved one. Please sign our petition and help put pressure on the key decision makers to find a feasible and sustainable plan to keep Kemp Lodge care home open

Together we can stop this happening

https://www.change.org/p/help-the-elderly-stop-shock-eviction-before-it-s-too-late

Plaid Cymru - Adam Price's Visit to Caernarfon - Highlight Video

Recently I was lucky enough to film the Welsh Party leader Adam Price's visit to Caernarfon. The video is a highlight of Adams visit with a Q&A about his recent book release 'Wales - The First And Last Colony'

Recently I was lucky enough to film the Welsh Party leader Adam Price's visit to Caernarfon. The video is a highlight of Adams visit with a Q&A about his recent book release 'Wales - The First And Last Colony'

Graphic Design for BGLX Liverpool

This week Jam Shakeshaft has been working on a few graphic design projects for www.BGLX.co.uk
Jam Shakeshaft comes from a Graphic Design background so as well as creating stunning promotion videos for businesses around Liverpool. Jam also has a large amount of experience working on Graphic Design project.

This week’s project was to create a PDF document to email to businesses offering BGLX’s services.

For all graphic design and video promotion needs please contact

www.jamshakeshaft.video

info@jamshakeshaft.video

07709627634

Liverpool Band Quen Music Video

Earlier in the week I was asked to edit together a music video for the Liverpool band Quen. Video footage was filmed by Liverpool students and edited together by jam Shakeshaft Video.

A studio music video filmed by three students and edited together by Jam Shakeshaft Video. A rough but effective video to broadcast a very good song.

For all your North West videography needs please contact Jam Shakeshaft Video on the information below.

info@jamshakeshaft.video

07709 627 634

www.jamshakeshaft.video

Money 4 Your Motors Project

Yesterday Jam Shakeshaft Video teamed up with Adam Kenrick Photography to film a pilot television advertisement for Money 4 Your Motors.

We spent the day filming across 10 locations on Wirral and in Liverpool. The aim of the project was to portray how quick and easy it is to sell your car with Money 4 Your Motors.

Wirral & Liverpool Videography.