Competitive Videos For Small Businesses - 7 Ways To Boost Your Brand

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should!

If you’re wondering how to use video to market your small or any sized business, Jam Shakeshaft Video is here to help you get started. We’ve rounded up a list of seven different ways your business should be using video, so you can get started on receiving the benefits from professional video content.


INTRODUCTION VIDEOS

Part one of the Curvabilis yoga course held by Megan Marcelle Yoga.

1. Introduce Yourself and Explain What You Do

Some of the best small business videos are a simple hello. Not only are you adding a face to your business, but you can add a video to your homepage or social media platforms simply outlines what you do and what problem you solve for your customers. Even better, keep it under 60 seconds so your message, sale or service is absorbed by the viewer.

You’ll find this is a lot more effective than trying to cram the same explanation, sale or services into the headline and first paragraph of your home page. all while struggling to keep everything above the fold.

The combination of both audio and visual stimulation in short introduction video makes describing complex concepts much easier—and easier to understand to the viewer.

Take advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they’re hooked. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy or commit to a service.


TESTIMONIAL VIDEOS

Johnson & Boon's Legal Guard - Recommendation from Naked Media

2. Highlight Social Proof with Video Testimonials

If you’re doing your job right, your biggest brand advocates should be your customers or clients. Why not get them in front of a camera and share what it is that makes them love your product and your company so much?

First-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again. In fact, 46% of adults in the UK say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester.

Video customer testimonials are way more believable and affective than the standard, one-line blurb.
It’s the difference between this:

“I couldn’t believe what ABC company did for my wedding!” – Sally, NYC

Johnson & Boon's Legal Guard - Recommendation from Naked Media

And this… (the video above) This video provides the connection from meaningless words on a page to something thats heartfelt and meaningful.





EDUCATIONAL VIDEOS

A short, punchy icon animation to fit in time with the voiceover. This animation was to explain why to choose Sykes Holiday cottages in a unique and captive ...

3. Educational videos

Providing education to address a problem/pain point for your target audience is a great way to get noticed. Start with a little keyword research to find high search volume keywords in your niche. There are a variety of content formats to help you create educational videos including live-action videos, whiteboard videos, and webinars.

The key to these videos is that they’re short yet very informative. Whether you are in the business of selling business tools or consumer products related to health and beauty, educational videos are a great way to start building a long-lasting relationship with your audience. Businesses that are cause-related can use educational videos to explain their cause in an interesting way.

A short animated video containing property content and animated facts and figures. This education video is used by Sykes Holiday Cottages at networking events and PR shows.

Educational video content is critical for spreading awareness about your products and services. You should regularly produce quality educational videos. The strategy will fetch you more attention for your brand and a growing subscriber base for your content. They are equally helpful in capturing and nurturing leads.


PROMOTIONAL VIDEOS

A business promotion video for The Mucky Paws Club. Nikki at The Mucky Paws Club is a huge lover of all breeds of dog. Not only does this video portray this,...

4. Business Promotion & Corporate videos

Corporate and business promotion videos serve to showcase your company and its vision to your audience. It is the ‘About Us’ page of your website converted into a live-action video!

A corporate or business advertisment video includes details like:

  1. Strengths of a company and its team

  2. Details about the business infrastructure and quality standards

  3. Awards and achievements

  4. products or services we offer

Corporate videos build trust among your audience and focus more on the corporate brand, its values, and its objectives. These videos can be very influential in converting prospects who are considering a variety of options.

Here is a very cool example of how you can use your corporate video to advertise space, office, or building to rent. Using motion graphics within your corporate videos are a cost-effective way to create impactful business videos (which can be a huge plus).

The Capital is the largest office building in Liverpool extending to over 410,000 sq ft with an occupier mix including UKBA and RSA. Situated within a prime ...

EXPLAINER & DEMO VIDEOS

5. Explainer, informative, installation and demo videos

An essential part of marketing your products and services is to explain their unique value proposition.

91% of consumers have watched an explainer video to learn about a product or service. - Strategic

An explainer video is an animated video that illustrates the core features of your products and services in simple terms. It uses animated characters, text, graphics, and a narrative to tell your product story. Just note: You must use a professional voiceover and music while creating an explainer video.

Explainer videos are extremely beneficial for startup companies and businesses selling complex technology products.

Such videos are helpful in the capture stage of the buyer’s journey. You can put up your explainer video on your landing page along with a relevant Call-to-Action, to collect some qualified leads for your business.


EVENT HIGHLIGHT & MARKETING VIDEOS

The Wirral Life™ Awards 2019 Highlight Video Here are the best parts of the event. a huge congratulations to all the Wirral businesses, both the winners and ...

6. Event videos

Promoting your events on social media is a great way to strengthen your relationship with your fans and followers.

Video of a live event increases brand favorability by 63%. - Twitter

You can get professional videographers to record corporate event videos and then post them up on your social pages. Live streaming on social media is a trend that’s proven to work and requires minimal resources. You can live stream short snippets of your business events as stories on Instagram or as live videos on Facebook and Twitter.

Event promotion videos are very helpful in nurturing your existing leads and building deeper relationships with them. They do this by creating hype around your brand and its newly launched products, and spreading the word! If you are a big brand with a large, geographically dispersed audience, then videos like these are a must!


‘THANK YOU’ VIDEOS

7. ‘Thank You’ Videos

Thanking your customers is a great way to make them feel special.  These type of videos also work equally well in helping you to retain your existing clients and get more business from them. You can use any video format to thank your customers, but creating a very personal video would surely add more value.

Here is an example of a striking ‘Thank you’ video from Talbots, a US-based women’s fashion brand.

In this video, the whole executive team of Talbots comes together to thank their customers. The video gives the audience a sense of being a part of the Talbots community - of women who love to dress well. Videos like these help in bringing out your brand values and making your audience feel connected to those values. All types of B2B and B2C brands can make use of ‘Thank You’ videos for higher customer retention. Make sure you have a large customer base and you’ll definitely benefit from such videos.


If you are considering video to help promote your business, then why not contact Jam Shakeshaft Video today for a creative approach and competitive quote.


Why Property Video Tours?

Why Property Video Tours?


  1. Attract only pre-qualified leads – saving you time and money on wasted viewings.

  2. Give customers instant access to your property 24/7

  3. Convey emotion by telling the real story of your property, immerse potential customers in the lifestyle, the history, the location, and the details.

https://www.jamshakeshaft.video/property Why Property Video Tours? Attract only pre-qualified leads - saving you time and money on wasted viewings Give custo...

Property Advertising Videos in England

Property Videos For Estate Agents & Holiday Lets.

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

 The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.


What Does It Cost For A Professional Property Video?


1. Basic Property Walkthrough Video

HD stabilized property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licensed music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Total Cost: £420

North West England Property Video & Photography Company

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

Contact Jam Shakeshaft Video today for a competitive personalized quote.

Photography by Adam Kenrick Photography

What Does It Cost For A Professional Property Video?


1. Basic Property Walkthrough Video

HD stabilized property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licensed music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Total Cost: £420



Top 10 Reasons Why You Need An Event Video

Corporate Event, Music Event, Awards Event, Business Event, or Special Event!

Event Highlight Videos can boost your companies reach!


According to a Forbes Insights study, 65% of the business executives surveyed said that they would visit a company’s website, after viewing a video. (source)

And that’s just one of the reasons that so many businesses choose to create an event video.

Need more convincing?

Here are ten more reasons why you should promote your business with an event video.



#1 Perfect For Delivering Key Messages

Event videos are usually bright, fast-paced, colourful, and feature lots of people are smiling in front of the camera. This enables the video production company to create a really fast-paced edit and present a lot of key messages. At the same time, those messages can be presented in a really informal way, so that it doesn’t appear overly promotional.

#2 Let Your Customers Sell Your Event

During the event, you can film interviews with your clients, vendors, and other event attendees where they share their experiences. This is a great way to provide nonbiased, social proof to market your next event.



#3 Maximize Your Events Entertainment

There is invariably an element of entertainment at most events which you can include as part of the video. This way you are not only educating your audience, but you also entertain them with the footage that you capture.

#4 Improve Your Company’s Brand Image

Through the video, you’re giving out the impression that your company is a really great company to work. Potential employees and corporate partners will be shown your business in the best possible light.

#5 Leverage Other Brands

You can use your video as a branding exercise. Get lots of brand names in there, and not just your own. Show the world with which great brands you are working, put them in the video, and then put that event video out on YouTube.



#6 Position Your Company In The Market

You can use it as a positioning exercise, the video can say that your company is young, fresh, cool and funky. An event video is a great way of saying “look at the type of events that we put on, aren’t they awesome”.

#8 Create Marketing Material For Future Events

You can use them to promote future events and illustrate why people should be going to them, you can send the event video out to your clients to say either,

“Look at the event that you came to, and wasn’t it brilliant. Here are the highlights, I hope you had a really good time.”

Or you can use it to send to clients who didn’t turn up to the event and say;

“Hi, look what you’ve missed it was awesome, but you are still getting the key messages out of it.”

#9 Highlight Your Company Sponsorship

You can highlight your companies’ sponsorship of a certain event through a video as well. The event video can sit on your YouTube channel, which really underlines the association between your brand and the event that you sponsored.

#10 Provide A Platform To Explain Your Vision

You can have a company representative talking about why they sponsor a certain event and highlight the importance of that event to your company. This can both be used for your internal and external communication. An event video is a fantastic platform to explain your company vision and establish yourself as a thought leader in your industry.



Want Your Own Event Video?

We would love to help. Use our contact form or call us on 07709 627 634