How To Market Your Holiday Home Using Video

Struggling to find the answer on how to market your holiday home? Want to know the best way to advertise a holiday let?

Jam Shakeshaft Video has had so many clients in this position before. Just not knowing the best way to advertise a holiday home or cottage and frankly, how to market their holiday homes.

 The answer is quite simple… use video.

Firstly, why use video?

Video marketing is found in almost every business marketing communications (70% of marketers plan to use video marketing this year) and there is a good reason. Simply just having a video on a landing page can increase your booking rates by 80%.


What does this mean for clever holiday homeowners like yourself?

 

We know the pain of having to be part of all these comparison sites. The endless list of sites you have registered on from airbnb.com to booking.com still just doesn’t seem to get you fully booked. Imagine if you could stand out on all your other channels… well keep reading.


1. Get a promotional video

Whether it be us or another video production company you must get a promotional video. With so many channels not just supporting video but having such promising outcomes, there isn’t a better time.

One thing we recommend to all holiday homeowners is that you think of a promotional video as an investment. You’ve heard the term a picture speaks a thousand words… Well, a video speaks a million then gets you bookings. It creates an inclusive experience and really shows your holiday home in the best light. Something pictures don’t do.

Prediction: comparison sites such as booking.com and airbnb.com don’t support video yet however we predict that they’ll be supporting video by the end of 2019. As of now, some booking sites support this. At this moment in time, we recommend leaving a link in the description. 

Here are some promotional videos for holiday homes that Jam Shakeshaft Video has created:

2. Get more video content

 

Even if this is stuff you do yourself. You’ll be surprised what footage you can get from something you have in your pocket. Yes, it may be a bit raw and rough around the edges but we’re in a world of social where footage is expected to be rough. As long as you cover some simple steps to really up your production value.

To really up your production value send it to your video footage to a video production company that has an editing service. It means they’ll clean up your footage so it looks professional. Whether it be by adding an intro or outro or a call to action at the end. We always recommend a call to action at the end like ‘book now’. Or ask for the footage they took when filming for the promotional video. Chances are there is some unused footage that would be beneficial.


3. Share your promotional video content

 

Firstly, share your promotional video. However, you want this to be at the centre of each channel. You want to make your promotional video your cover photo on your Facebook business page. You want it to be the feature video on your youtube channel and not just another video. Put it in your e-mail signature and make sure you can find it on your Google My Business account. This would also be the video you use for any ads you would do across your platforms.


4. Share your other video content

 

Your shorter content should be shared across your channels as posts. This just means they see your holiday home in a different light (and not just seeing the promotional video being posted time and time again). These small videos are touchpoints for your potential bookings and this strategy could be what makes you them extra bookings or even full book.

 After, you’ve got a marketing promotional video that makes your holiday home the most desirable, with additional video content that whets the viewer’s appetite and leaves them wanting more. Before you know it, you’ve got a 2020/2021 video marketing strategy that’s guaranteed to get you bookings for your holiday home. This is the best way to advertise your holiday let.

 

If you’re reading this and want to work with a video production company that’s experienced in your market, that cares about your project and knows how to maximize your bookings with video, we’re more than happy to take a call.

Why Property Video Tours?

Why Property Video Tours?


  1. Attract only pre-qualified leads – saving you time and money on wasted viewings.

  2. Give customers instant access to your property 24/7

  3. Convey emotion by telling the real story of your property, immerse potential customers in the lifestyle, the history, the location, and the details.

https://www.jamshakeshaft.video/property Why Property Video Tours? Attract only pre-qualified leads - saving you time and money on wasted viewings Give custo...

Property Advertising Videos in England

Property Videos For Estate Agents & Holiday Lets.

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

 The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.


What Does It Cost For A Professional Property Video?


1. Basic Property Walkthrough Video

HD stabilized property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licensed music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Total Cost: £420

North West England Property Video & Photography Company

Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

Contact Jam Shakeshaft Video today for a competitive personalized quote.

Photography by Adam Kenrick Photography

What Does It Cost For A Professional Property Video?


1. Basic Property Walkthrough Video

HD stabilized property video tour comprising of up to 120 seconds of video, professionally edited and colour graded with licensed music. Giving a complete and fast exploration of a property.

Cost: from £220

2. Creative Property Walkthrough Video

4K HD stabilized property video tour comprising of up to 120 seconds of video, synchronized to licensed music, professionally and creatively edited, colour graded and exported in multiple file formats and sizes. giving a more complimentary end result.

Cost: From £300

3. Property Showcase Video

4k HD stabilized property video tour comprising of up to 180 seconds of creatively produced video, licensed music, drone video footage, creatively edited, colour graded and synchronized to music with additional overlay text animation, logo animation, and Instagram and Facebook 15 second-story edit.

Cost: From £380

4. Property Video & Photography Offer

Property tour video as per 1 above and professional photography (2 photographs per main room, externals including street and garden, hallways, etc.) providing up to 20 professionally produced and processed property shots.

Total Cost: £420



Property Videography Devon

Property Videography Devon

Location number two with Sykes holiday cottages was Drake House in Hope Cove, Devon.

This property was not only stunning on the inside with an astonishing amount of bedrooms, all decorated to a high standard. But the View over Hope Cove from the gardens veranda really made this property easy to video. 

 Keep your eyes peeled for this property promotion video on Skyes Holiday Cottages social media platforms. 

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