How To Market Your Holiday Home Using Video

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Struggling to find the answer on how to market your holiday home? Want to know the best way to advertise a holiday let?

Jam Shakeshaft Video has had so many clients in this position before. Just not knowing the best way to advertise a holiday home or cottage and frankly, how to market their holiday homes.

 The answer is quite simple… use video.

Firstly, why use video?

Video marketing is found in almost every business marketing communications (70% of marketers plan to use video marketing this year) and there is a good reason. Simply just having a video on a landing page can increase your booking rates by 80%.

What does this mean for clever holiday homeowners like yourself?

 

We know the pain of having to be part of all these comparison sites. The endless list of sites you have registered on from airbnb.com to booking.com still just doesn’t seem to get you fully booked. Imagine if you could stand out on all your other channels… well keep reading.

1. Get a promotional video

Whether it be us or another video production company you must get a promotional video. With so many channels not just supporting video but having such promising outcomes, there isn’t a better time.

One thing we recommend to all holiday homeowners is that you think of a promotional video as an investment. You’ve heard the term a picture speaks a thousand words… Well, a video speaks a million then gets you bookings. It creates an inclusive experience and really shows your holiday home in the best light. Something pictures don’t do.

Prediction: comparison sites such as booking.com and airbnb.com don’t support video yet however we predict that they’ll be supporting video by the end of 2019. As of now, some booking sites support this. At this moment in time, we recommend leaving a link in the description. 

Here are some promotional videos for holiday homes that Jam Shakeshaft Video has created:

2. Get more video content

 

Even if this is stuff you do yourself. You’ll be surprised what footage you can get from something you have in your pocket. Yes, it may be a bit raw and rough around the edges but we’re in a world of social where footage is expected to be rough. As long as you cover some simple steps to really up your production value.

To really up your production value send it to your video footage to a video production company that has an editing service. It means they’ll clean up your footage so it looks professional. Whether it be by adding an intro or outro or a call to action at the end. We always recommend a call to action at the end like ‘book now’. Or ask for the footage they took when filming for the promotional video. Chances are there is some unused footage that would be beneficial.

3. Share your promotional video content

 

Firstly, share your promotional video. However, you want this to be at the centre of each channel. You want to make your promotional video your cover photo on your Facebook business page. You want it to be the feature video on your youtube channel and not just another video. Put it in your e-mail signature and make sure you can find it on your Google My Business account. This would also be the video you use for any ads you would do across your platforms.

4. Share your other video content

 

Your shorter content should be shared across your channels as posts. This just means they see your holiday home in a different light (and not just seeing the promotional video being posted time and time again). These small videos are touchpoints for your potential bookings and this strategy could be what makes you them extra bookings or even full book.

 After, you’ve got a marketing promotional video that makes your holiday home the most desirable, with additional video content that whets the viewer’s appetite and leaves them wanting more. Before you know it, you’ve got a 2020/2021 video marketing strategy that’s guaranteed to get you bookings for your holiday home. This is the best way to advertise your holiday let.

 

If you’re reading this and want to work with a video production company that’s experienced in your market, that cares about your project and knows how to maximize your bookings with video, we’re more than happy to take a call.

The Old Castle Property Video

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THE OLD CASTLE PROPERTY PROMOTION VIDEO

Travel through the mists of time, with a stay at the Old Castle. This incredible and historic property sits within the beautiful Rowallan Estate in East Ayrshire, and dates from the 12th-Century. Sleeping 10, it's a truly unique destination for exploring the surrounding Scottish countryside or the metropolitan delights of nearby Glasgow. For fans of TV show Outlander, there is a wealth of filming locations just a short drive away!

Commissioned by Sykes Holiday Cottages

Filmed and edited by Jam Shakeshaft Video

About the property

This historic castle is set within the glorious grounds of the Rowallan Estate, just over four miles from the town of Stewarton in Scotland.

The commanding presence of the castle really catches the eye, towering over the estate with three floors to explore.

Dating back to the 12th century, the castle boasts many period and character features, but has seen a long renovation to bring the interior up-to-date.

Prepare sumptuous family feasts in the traditional kitchen or place an order to the award-winning onsite restaurant and have dinner delivered right to the door.

There is also a grand dining room where everyone can gather to enjoy a fine meal and discuss the day’s events.

Climb the traditional stone stairs to reach the first floor occupied by three beautifully presented bedrooms, including the large master bedroom with super king-size double bed and an elegant en-suite bathroom.

The fourth bedroom can be found in an annexe off the castle, complete with a king-size bed and en-suite shower room.

Entertainment can be found on the top floor in the recreational living room, housing a pool table and selection of games to keep the whole family occupied for hours.

Curl up beside the electric fire and catch up on your favourite shows or gather everyone for a family movie night.

The well-maintained estate gardens provide lovely walking opportunities, while the fabulous golf course is considered one of the finest in Ayrshire, designed by winning Ryder Cup Captain, Colin Montgomerie.

Within close reach is the fascinating Ayrshire coast, featuring the wonders of island life, countryside towns and sandy shores.

The wonderful city of Glasgow can be reached just a short drive away (approx. 25 minutes), filled with excellent shopping facilities and iconic buildings, including one of the oldest universities in the world.

Further afield is Loch Lomond and the Trossachs National Park, offering breath-taking scenery and a plethora of outdoor opportunity.

A truly magical base for a memorable holiday, any time of year.

Property Videos

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Having a video tour of your property for sale or a video of your holiday home will help it stand out from the crowd.

It’s been proved that 40% of prospective buyers & renters find virtual video tours or property promotion videos to be very useful when browsing online. 73% of homeowners and holiday homeowners would be more likely to list with an estate agent or a letting company that uses video to market their homes.

One crucial statistic is real estate listings and holiday lets with video advertisements receive 403% more inquiries than those which do not include a promotional video or walkthrough video. So really, why would you not consider having a professional marketing video produced for your property, holiday home, or your clients properties?

 The whole idea when you put a house on the market is to sell it as fast as possible, photographs taken by a non-professional never do a property justice. By adding a 1-5 minute professional video gives your property that ‘WOW factor’ and will directly appeal to your target audience or your future buyer. 

A short inexpensive property video helps promote your house for sale and visualize it as someone's next home.

Contact Jam Shakeshaft Video today for personalised quote.